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New Balance (NB) is an American games footwear and attire brand that was set up in 1906. The brand was initially connected with the New Balance Arch Support Company. Today the brand is related with New Balance Athletics, Inc., an American global enterprise and its parent New Balance, Inc., a Jim Davis claimed holding organization that possesses New Balance Athletics, Inc. New Balance Athletics, Inc. also, New Balance, Inc. are both situated in a similar base camp situated in Boston, Massachusetts.

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